Marketing Your App The Android App Developer Way
Hiring an experienced Android app developer is not enough to ensure that your Android app will fare well in the market. You have to sell your app as well. Formulating and implementing a marketing strategy for your app - even before it launches in the market - is almost as important as your app's development. After all, no one will download your app if they don't it exists.
One of the easiest ways app developers generate interest in their app is to build a splash page. A typical mobile application splash page contains a picture of the app (ex. screenshots, concept art etc.), basic details of the app's functionality and links to social media. You can create a website on WordPress or Blogger to save money on hosting fees, though it is better it is an exclusively hosted website.
It would be a lot easier for you to market your application if it targets a specific group of people. A lot of successful apps out there tend to address a specific problem for a specific group of people, such as Korean food aficionados for example or amateur bird watchers. So if you still haven't gone far in development, think about narrowing the target demographic for your app.
Any android app developer can tell you that beta testers are a great example of how development helps marketing and vice versa. Using your splash page, social media links and other promotional assets, you can entice people to sign up to test your app. And once you have your testers, they not only provide you with feedback on how to improve your app but might become its best advocates as well once it is released.
Blogging is another way you can promote your app online, particularly in the Android app blog community. However, for many this can be an exhaustive chore; it's not that easy to come up with new content on a weekly basis. But keep in mind that there are thousands of Android app developer blogs out there which speak directly with your selected user demographic. So keep your blog's followers updated with your app's development while at the same time link with other relevant blogs.
When looking for an Android app developer, there are several things that you need to know about him/her. The most important of which of course is work experience.
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